FashionTV has expanded its media empire by branching out into skincare and makeup — two categories that it knows a lot about since its content revolves around the glamorous world of catwalk and fashion editorials. Surpingly you won’t find heavy formulas among the F. Paris makeup products that include everything from primers and translucent setting powders to eyebrow kits that can create the look of thicker brows. Formulas are lightweight and easy to use. Star products from the brand include the Perfect Selfie Liquid Foundation that feels weightless on the skin — it has a serum-like texture that is perfect for our weather — and the Translucent Highlighter Powder that bestows a natural radiance without any cakeiness. Makeup from the range is on the pricey side though — expect to pay $130 for foundation and $170 for the powder. However what the brand wants to espouse is a customised approach, where each customer can come in and receive application tips and even a skincare regimen that is tailored to their needs and wants.
Der Begriff Over-the-top content
(OTT) bezeichnet die Übermittlung
von Video- und Audioinhalten über
Internetzugänge, ohne dass ein
Internet-Service-Provider in die
Kontrolle oder Verbreitung der
Inhalte involviert ist. OTT-Anbieter
sind etwa Netflix, Amazon Prime,
aber auch Sky Go, Dazn, Eurosport
Player, iFlix, Hulu & Co.