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Tue Mar 19

FashionTV Takes Step into the World of Blockchain by Partnering up with WAAM

FashionTV has decided to expand its hold in the blockchain space by partnering up with WAAM. Further connecting the fashion world with cryptocurrency.

2018 was the year where the issue of users’ privacy took the central stage. With the enactment of GDPR and the congressional hearing of Facebook’s Founder, Mark Zuckerberg, the issue of users’ ownership rights over their data was brought firmly into the public spotlight. Now with the start of a new year, it’s time for a change.

FashionTV, the international fashion and lifestyle broadcasting station that has reached over 1 billion people across the globe, is planning to join this new age in e-commerce by embedding WAAM across its channels, making the WAAM token an officially acceptable currency.

WAAM, a decentralized e-commerce blockchain platform, made it its mission to returns data ownership rights back to their original owners- the users. On WAAM users have the right to choose whether to share their personal data for rewards or keep it private. By connecting retailers, apps, and users, in a consensual and direct manner, WAAM makes sure that all the players in its economy have something to gain, making it into a true win-win for all.

Retailers working on WAAM platform can access and analyze customers’ real purchase behavior as well as cross-market retailers’ statistics. Using this comprehensive database allows them to better target and find their specific audiences. Marketing campaigns are then done in a consensual and personal fashion, as potential customers must agree to view the message from the retailer and are rewarded for their time. The message itself contains a personalized offer based on the user’s taste supplemented with tailored pricing.

Apps can also further benefit by connecting to WAAM, as joining the platform will allow them to create an additional monetization engine, one that exists on top of the traditional monetization tools currently available, such as IAP (In-App Purchases) and advertisement. One of the most serious roadblocks faced by apps looking to expand their user base is maintaining profitability while generating growth, increasing the value the users’ LTV (Life Time Value) can make a significant difference in apps ability to further expand their reach.

WAAM, which was established in 2017, will make its first leap into the e-commerce sphere through the fashion industry, the largest e-commerce vertical. This goal will be further strengthened by the partnership with FashionTV, who will help increase WAAM’s exposure through its connection to thousands of retailers and celebrities, bringing WAAM to the homes of millions of people around the world.

For more information about WAAM please visit

About FashionTV

Since its inception in 1997, FashionTV has been setting the highest standards for excellence in fashion and lifestyle broadcasting. FashionTV understands and caters to its audience by providing original, unbiased and informative programming not available on other networks. FashionTV’s brand projects a unique, cosmopolitan and a modern style allowing for influential partnerships with many global brands.

About WAAM

WAAM is an innovative platform injecting Blockchain technology into the global e-commerce market. WAAM’s goal is to create a true win-win economy by benefiting all parties; retailers, users, and apps. WAAM platform provides retailers with access to a huge marketing database, smarter targeting, more advanced campaign management, and a direct communication channel.  Users benefit from WAAM, as they are able to reclaim ownership over their personal data, and are constantly rewarded for sharing it.  DApps and Apps benefit from the ability to monetize users’ information.

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