Eros Now Enters Into Strategic Partnership With FashionTV
MUMBAI, India–(BUSINESS WIRE)–Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with leading fashion and lifestyle channel, FashionTV (“FTV”). With this association, Eros Now will be the first OTT player to venture into the fashion and lifestyle segment by providing consumers access to FTV’s 12+ Live TV Channels and 145+ hours of VOD content.
FTV, a 20-year-old global satellite TV network, delivers the latest fashion trends, models, events and celebrity news. With its unmatched library of 11,000+ Bollywood and regional films, entertainment shows, music videos and originals, Eros Now’s strategic tie-up with FTV will further expand its content offering to consumers, now encompassing fashion and lifestyle as well. Further, this first-of-a-kind partnership gives subscribers a chance to delve into the lives of their favorite models, view never-seen-before interviews of fashion gurus and get an exclusive view of the modelling industry, making it an ideal hangout for fashion enthusiasts who will now have front row access to the best of fashion and lifestyle.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Recognizing very distinct consumer behavior of linear and on-demand consumption patterns, the association with FTV adds a new dimension to the Eros Now platform. Eros Now has always stayed ahead of the curve and the foray into alternative and fashion programming, in addition to our existing unrivaled entertainment content, further reiterates our promise to offer differentiated and relevant content.”
“FashionTV is proud to be partnering with Eros Now and we are delighted to enter this new and exciting business chapter in India. The Indian market is one of the world’s largest and is of upmost importance for our company. Now, the Indian audience will be able to enjoy our multi-media OTT and VOD platform called FashionTV+, which is offering 12+ live streaming channels with 24/7 glamorous entertainment and a review of the latest fashion trends,” said Alex Ecker, Senior VP of FashionTV Asia/Pacific.
About Eros International Plc
Eros International Plc (NYSE:EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet enabled devices including mobile, web and TV. With 11,000+ Movie titles, Music Videos, Television Programming and others Eros Now caters to 113 million registered users and 10.1 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com.
FashionTV is a global 24/7 television network focused exclusively on fashion, beauty, trends, celebrities and style. Founded in France in 1997 by Michel Adam, president and CEO of the company, FashionTV has become one of the most widely distributed satellite channels in the world: 31 satellite and 2,000 cable systems, with a total of 500 million households in 192 countries across the five continents.
Today, FashionTV is a multi-media platform offering a 24/7 review of global fashion, beauty and style TV channel, OTT and SVOD platform worldwide that provides glamorous entertainment with emphasis on the latest fashion trends.