HELLAVAGIRL BY Magic Owen

After receiving attention in British Vogues Graduate Fashion highlight report, documenting the very best of emerging talent gracing the runway that year. Helen was one of three London College of Fashion alumni to be mentioned with the report stating that these notable designers produced “strong ideas for the future”. With over 15 years of fine art and design experience Helen Woollams founded Hellavagirl in 2011. Most recently being awarded Britain’s Top Designer 2016 and with internationally published collections the past five years has been a momentous testament to all the hard-work, the exploration of vision and successful lines to date. Although in comparison we are small in stature we are big in impact – Hellavagirl, give ‘em hell.

Helens innovate, creative design process are the bones of the brand. Often cutting straight into cloth. Helen’s creations are born and developed organically after the feel of the collection is set. Fittings are far from mundane, Models dance around the studio to see how a garment works and moves with the body. Beautiful Designs For the Bold. To inspire the wearer and intrigue the beholder…….

After many frustrating years as a freelance designer where I felt i was creating other people’s dreams I decided to launch a brand which I could curate completely under my own vision. Each piece is individual, produced and hand finished in our UK based studio. We create twice yearly Couture collections as well as a RTW line, we also offer a bespoke made to measure dress service.

Team Credit:

Hair/Makeup/Photos: Magic Owen

http://www.magicowen.co.uk/

https://www.facebook.com/MagicOwenPhotography

https://www.instagram.com/magicowe nphotography/

https://twitter.com/MagicOwenTog

Model: Ceci Zhang at Model Union

Paper flowers: Tissue Blossoms

http://tissueblossoms.co.uk/

New Collection SS/17 Fragile Things: Hellavagirl

http://www.hellavagirl.com/

https://www.notjustalabel.com/designer/hellavagirl