GQ China is proud to present XIMONLEE at London Collections Men Autumn / Winter 2017. Marking GQ China’s ongoing collaboration at London Fashion Week Mens and sees XIMONLEE join the growing list of Chinese menswear brands to show internationally, highlighting the important of Chinese menswear in the global arena and London as the heart of men’s fashion.


Since graduating from Parsons with the Best Menswear Designer Award in 2014, Berlin-based Chinese born Korean designer Ximon Lee has been taking his collection to brand-new places. After winning the H&M Design Award in 2015 – the first menswear designer to do so – Ximon decided to start his own eponymous line XIMONLEE. Ximon’s meticulous and highly original work has since made a strong impact within the industry.


Ximon views each season as a study, the realization of a sustainable concept to be revisited for the next study after. XIMONLEE’s third study – AW17 “SHAME” – started with the Chinese symbol for “shame” (羞) which is essentially a combination of the symbols for ‘beauty’ (美) and ‘ugly’(醜) leading to the exploration of the lines between conscious and unconscious.


However “SHAME” serves more as a play on material memories – illustrated through hidden signals or messages. Whether covered with a tapered corset hiding the body or revealing that same body through engineered cut-aways. Or while masking the boy through clusters of beaded pearls on sheer panels.


A succession of deconstructed leather bras mixed with bonded velvet coats hinting at the leg through high slits. Or through a series of nude figures that are woven into bloodstain and aged bronze brocade.


study of “SHAME”:


nipple / PEARL | neck / CUT-AWAY | torso / SHEER | back / HARNESS  


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