This weekend FashionTV shines a spotlight on the brand that invented the trench coat, made Romeo Beckham a model star and is mad about music. It’s time to celebrate iconic British brand Burberry all weekend on FashionTV. Tune in for The Story of Burberry, December 12-14.

Everybody Loves Burberry

There’s little doubt that Christopher Bailey has revolutionised Burberry since his coming to the brand; with his designs, youthful energy and trend-setting vision pushing the label to become one of the most loved, by celebrities, models and fashionistas alike.

From his ready-to-wear and menswear collections to beauty and more, this year Burberry has already set the trends for a stylish 2015. Regular front-rowers at the shows include the world’s most Kate Moss, Harry Styles and Cara Delevingne (when she’s not gracing the catwalk).

About the Music

But Burberry is more than a brand, it is a lifestyle. Passionate about music, Bailey has designated an entire team to championing young musicians that he believes to be wildly talented. This has become a major feature of his recent collection shows with British singer-songwriters such as Paloma Faith, Tom Odell and Benjamin Clementine adding an original note to his shows.

Then for the campaigns!

Key British icons such as Sienna Miller, Cara Delevingne and Emma Watson have taken the spotlight in Burberry campaigns, which has helped to launch their modelling careers. But then there was ONE. Bailey decided to recruit mini-Beckham, by way of 12-year-old Romeo, to feature as the new star of the brand. In Spring/Summer 2013, Romeo featured in his first shoot for the iconic brand, and now, for the Holiday’s is the star of the show, which has already garnered over 8 million views on YouTube in less than a month!

Tune in to FashionTV all weekend, December 12-14 for our Burberry special! Watch LIVE.