Meet: The team DESIGNERS: Galia Lahav & Sharon Sever SHOW PRODUCER: Dévi Sok SET DESIGNER: Marianne Guedin LIGHT DIRECTOR: Mark Vandebroeck MUSIC: BPC Studio VIDEO: Titre Provisoire PHOTO: Shoji Fujii CASTING: Mathilde Hesse HAIR STYLIST: Paolo Ferreira using Leonor Greyl products MAKE UP ARTIST: Carole Lasnier using NYX Professional products MANUCURE ARTIST: Kamel using NYX Professional products SOULIERS CHRISTIAN LOUBOUTIN
Tag: ss17
BOSS SPRING / SUMMER 2017 CAMPAIGN
The BOSS Spring / Summer 2017 campaign sees the brand’s signature precision and clean sophistication brought into a bright new world under the artistic direction of Jason Wu.
Captured by photographer Karim Sadli, the new campaign is shot against a backdrop of a vast open-air environment. Transparent screens in vivid colors are the only hint of a set and look to the modernist and architectural elements that have been a constant source of inspiration for BOSS.
Inspired by David Hockney’s pool series, the color palette moves the campaign further into the summer. The menswear collection is characterized by earthy, masculine tones of khaki and gray, often highlighted with a touch of color. Fresh brights of electric blue, scarlet and bright forest green define the new womenswear.
Ready-to-wear takes a distinctly unbuttoned approach. Men’s sporty designs are crafted from weightless parachute-inspired fabrics and tailoring features light, luxe materials and soft constructions. For womenswear, sport and utility details meet perfectly undone tailoring, while feminine dresses are detailed with engineered pleats and asymmetric cut-outs, revealing sensual glimpses of skin.
Accessories continue this mood. Sartorial briefcases and document holders in fine, textured leather complete the menswear looks. Women’s bags are relaxed and in vibrant color, and effortlessly thrown over the shoulder. A laid-back iteration of the brand’s icon, the BOSS Bespoke bag, the new BOSS Bespoke Soft makes an appearance in a beautiful shade of red.
BOSS Menswear introduces Victor Nylander, whose youthful and modern masculinity is a seamless match for the new collection. In her second campaign for BOSS Womenswear following the 2016 holiday campaign, Frederikke Sofie brings a soft and feminine beauty, but with an undeniably modern attitude – the essence of this season’s BOSS woman.
A SPLASH OF COLOR IN A UNIQUE ABSTRACT DESIGN
In a bold new proposal for Spring / Summer 2017, BOSS Womenswear brings together vivid hues in a fresh camouflage motif and contrasts them with softer silhouettes to redefine modern femininity. Inspired by the primary colors and architectural lines of David Hockney’s pool series, the abstract design is a highlight of the collection, creating versatile yet elegant pieces.
Electric blue, scarlet and forest green, a palette seen throughout the collection, are fused to create a feminine twist on camouflage, worked as an intricate jacquard and an oversized floral. The result is a modern interpretation of florals with a bold injection of color.
With the collection’s emphasis on softer styles, camouflage shirts, jackets and dresses in a jacquard weave balance precision tailoring with subtle structure. Skillfully crafted, this unique fabric draws on BOSS Womenswear’s expertise in blending traditional techniques with innovation, and contrasts beautifully with flowing, plain-colored dress shorts and pants.
Meanwhile, an oversized floral camouflage makes an appearance within engineered pleating on crepe cocktail and evening dresses. The movement of the pattern on the skirt is the perfect foil to an architectural bodice. The oversized motif also features on a classic shift dress, loosely veiled by black stripes, for a modern take on summer florals that can be worn day or night.
The juxtaposition of the beautifully vibrant camouflage against relaxed tailoring leaves an indelible impression of contemporary functionality and femininity, while the attention to detail and premium craftsmanship demonstrate the defining characteristics of BOSS Womenswear.