Tag: hugo boss
The Best of Hugo Boss
BOSS Menswear Fall/Winter 2017
New York City, January 31, 2017. With a collection designed for the global traveller and focused on the fundamental elements of the brand, the BOSS Menswear show presents a man prepared for everything and ready to take on the world.
Adventures and explorers provide the direct inspiration: those who voyage across the world and rely on performance and functionality. This approach, informed by a nautical influence, is combined with key foundations of BOSS Menswear – precise cuts and construction, and a love of detail – to create a collection that’s primed for the modern traveller.
Tailoring sits at the heart of the collection. Each look is grounded with precision cuts and expert construction: the starting point of BOSS Menswear. Wider silhouettes based on BOSS suiting from the 80s and 90s are mixed with slimmer, modern cuts, and long and short designs are mixed together.
The contrast in each look – heavy, dense wool with lightweight nylon, precise suits under practical parkas – emphasises an attitude to dressing that’s modern and exemplifies what BOSS does best.
A maritime influence is found in design and detail. Pea coats and duffles are cut from heavyweight cloths and secured with buckled straps and chunky fastenings, while hardware reflects nautical equipment.
Innovative fabrics reinforce this theme, with boiled wool and bonded leather and cotton providing protection from the elements while also creating oversized shapes that feel new. Fisherman-style knitwear is crafted in generously chunky constructions, and zipped closed with functional ring pulls, providing a practical, masculine look.
The story continues with the construction of the garments. Many pieces have sealed seams for protection, while specialist equipment has been used to sew the heavier fabrics to create truly sturdy outerwear.
Colours are precise and masculine: off-white, burgundy and olive green tones sit against grey and navy shades. The same slant is taken with accessories, where sturdy leather shoes are reinforced with substantial rubber soles, and bags come in practical shapes based on holdalls and sailor’s duffles.
In keeping with BOSS’s considered approach, each piece in this bespoke collection is perfectly fitted to the model who wears it. Every item of outerwear has the model’s name sewn into the collar, reflecting this personalised approach.
DIGITAL OASIS – THE HUGO SPRING / SUMMER 2017 CAMPAIGN
This Spring / Summer 2017, enter HUGO’s Digital Oasis campaign, exploring the crossing on- and offline worlds and those who live at the intersection.
Shot in the desert in California, a cast of bright young things is photographed against shifting natural and man-made backdrops – from the arid landscape, punctuated by blurred pylons and pixelated shards of light, to the clicking and bleeping of a whirring power station control center.
The campaign features portraits of up-and-coming and established talent from the worlds of art, music, film and fashion. Each individual was chosen for his or her original spirit and energy, as part of a generation whose lives are inextricably linked with digital.
The line-up features musician Soko; model and actress Devon Aoki; artist Alexandra Marzella alongside her boyfriend, photographer Jasper Briggs; stylist and entrepreneur Luka Sabbat; models Anwar Hadid, Kiki Willems and Felix Gesnouin; and twin brothers Wyatt and Fletcher Shears of band The Garden.
The campaign was shot by photographer Harley Weir, renowned for raw and intimate depictions of her subjects. Short video vignettes run alongside the imagery, featuring Weir in conversation with the faces of the campaign. These offer a deeper look into the individual personalities of the cast, as well as their unique and often very unusual perspective on digital.
The cast wears new Spring / Summer 2017 styles from HUGO Menswear and Womenswear, designed under the same concept. The collection features clean silhouettes, influenced by the precision of digital, but thrown together and styled with relaxed attitude. Prints and patterns include 3D optic grids, while a bold cactus flower motif is cut, flipped and positioned onto lightweight fabrics. Inspired by the fading light of the desert at sundown, the color palette features tones of light purple, chartreuse and sahara, creating ready-to-wear and accessories that fit seamlessly into this new HUGO world.
BOSS SPRING / SUMMER 2017 CAMPAIGN
The BOSS Spring / Summer 2017 campaign sees the brand’s signature precision and clean sophistication brought into a bright new world under the artistic direction of Jason Wu.
Captured by photographer Karim Sadli, the new campaign is shot against a backdrop of a vast open-air environment. Transparent screens in vivid colors are the only hint of a set and look to the modernist and architectural elements that have been a constant source of inspiration for BOSS.
Inspired by David Hockney’s pool series, the color palette moves the campaign further into the summer. The menswear collection is characterized by earthy, masculine tones of khaki and gray, often highlighted with a touch of color. Fresh brights of electric blue, scarlet and bright forest green define the new womenswear.
Ready-to-wear takes a distinctly unbuttoned approach. Men’s sporty designs are crafted from weightless parachute-inspired fabrics and tailoring features light, luxe materials and soft constructions. For womenswear, sport and utility details meet perfectly undone tailoring, while feminine dresses are detailed with engineered pleats and asymmetric cut-outs, revealing sensual glimpses of skin.
Accessories continue this mood. Sartorial briefcases and document holders in fine, textured leather complete the menswear looks. Women’s bags are relaxed and in vibrant color, and effortlessly thrown over the shoulder. A laid-back iteration of the brand’s icon, the BOSS Bespoke bag, the new BOSS Bespoke Soft makes an appearance in a beautiful shade of red.
BOSS Menswear introduces Victor Nylander, whose youthful and modern masculinity is a seamless match for the new collection. In her second campaign for BOSS Womenswear following the 2016 holiday campaign, Frederikke Sofie brings a soft and feminine beauty, but with an undeniably modern attitude – the essence of this season’s BOSS woman.
Boss Womanswear SS17
Fluid silhouettes, loose layers and subtle structure in bold, vibrant colors are skillfully combined with the utility details of sportswear to create an athleisure collection for the modern woman.
Taking inspiration from David Hockney’s ‘A Bigger Splash’ painting from 1967, with its vivid hues, architectural lines and laid-back summer vibe, artistic director Jason Wu introduces a sporty aesthetic and functional details to the impeccable and elegant world of BOSS Womenswear for a match made in heaven.
Relaxed tailoring, perfected on the BOSS runway last season, is given a sportswear twist, with internal drawstrings, adjustable straps and color-contrast pleats making an appearance. Fabric belts are tied loosely at the side of wide-leg shorts evocative of tennis apparel, while mesh layers add an athletic touch to dresses that gently skim the body and finish at half length. Undone jackets and gilets combine form and function with oversize pockets.
This season’s key primary tones – electric blue, scarlet and forest green – provide the perfect choice for color-blocking with added impact. Distinctive cut-out dresses make a statement in bold solid hues, while asymmetrical bands of contrasting colors combine effortlessly on pared-back dresses and shirts.
Conventional tailoring has been softened, feminized and refined, and balanced with an athleisure allure, while an energetic color palette delivers an upbeat mood this season. The contemporary functionality of the pieces allows them to be versatile and easy to wear for all occasions, a philosophy at the heart of the collection.
A SPLASH OF COLOR IN A UNIQUE ABSTRACT DESIGN
In a bold new proposal for Spring / Summer 2017, BOSS Womenswear brings together vivid hues in a fresh camouflage motif and contrasts them with softer silhouettes to redefine modern femininity. Inspired by the primary colors and architectural lines of David Hockney’s pool series, the abstract design is a highlight of the collection, creating versatile yet elegant pieces.
Electric blue, scarlet and forest green, a palette seen throughout the collection, are fused to create a feminine twist on camouflage, worked as an intricate jacquard and an oversized floral. The result is a modern interpretation of florals with a bold injection of color.
With the collection’s emphasis on softer styles, camouflage shirts, jackets and dresses in a jacquard weave balance precision tailoring with subtle structure. Skillfully crafted, this unique fabric draws on BOSS Womenswear’s expertise in blending traditional techniques with innovation, and contrasts beautifully with flowing, plain-colored dress shorts and pants.
Meanwhile, an oversized floral camouflage makes an appearance within engineered pleating on crepe cocktail and evening dresses. The movement of the pattern on the skirt is the perfect foil to an architectural bodice. The oversized motif also features on a classic shift dress, loosely veiled by black stripes, for a modern take on summer florals that can be worn day or night.
The juxtaposition of the beautifully vibrant camouflage against relaxed tailoring leaves an indelible impression of contemporary functionality and femininity, while the attention to detail and premium craftsmanship demonstrate the defining characteristics of BOSS Womenswear.