DIGITAL OASIS – THE HUGO SPRING / SUMMER 2017 CAMPAIGN

This Spring / Summer 2017, enter HUGO’s Digital Oasis campaign, exploring the crossing on- and offline worlds and those who live at the intersection.

 

Shot in the desert in California, a cast of bright young things is photographed against shifting natural and man-made backdrops – from the arid landscape, punctuated by blurred pylons and pixelated shards of light, to the clicking and bleeping of a whirring power station control center.

 

The campaign features portraits of up-and-coming and established talent from the worlds of art, music, film and fashion. Each individual was chosen for his or her original spirit and energy, as part of a generation whose lives are inextricably linked with digital.

 

The line-up features musician Soko; model and actress Devon Aoki; artist Alexandra Marzella alongside her boyfriend, photographer Jasper Briggs; stylist and entrepreneur Luka Sabbat; models Anwar Hadid, Kiki Willems and Felix Gesnouin; and twin brothers Wyatt and Fletcher Shears of band The Garden.

 

The campaign was shot by photographer Harley Weir, renowned for raw and intimate depictions of her subjects. Short video vignettes run alongside the imagery, featuring Weir in conversation with the faces of the campaign. These offer a deeper look into the individual personalities of the cast, as well as their unique and often very unusual perspective on digital.

 

The cast wears new Spring / Summer 2017 styles from HUGO Menswear and Womenswear, designed under the same concept. The collection features clean silhouettes, influenced by the precision of digital, but thrown together and styled with relaxed attitude. Prints and patterns include 3D optic grids, while a bold cactus flower motif is cut, flipped and positioned onto lightweight fabrics. Inspired by the fading light of the desert at sundown, the color palette features tones of light purple, chartreuse and sahara, creating ready-to-wear and accessories that fit seamlessly into this new HUGO world.

BOSS SPRING / SUMMER 2017 CAMPAIGN

The BOSS Spring / Summer 2017 campaign sees the brand’s signature precision and clean sophistication brought into a bright new world under the artistic direction of Jason Wu.

 

Captured by photographer Karim Sadli, the new campaign is shot against a backdrop of a vast open-air environment. Transparent screens in vivid colors are the only hint of a set and look to the modernist and architectural elements that have been a constant source of inspiration for BOSS.

 

Inspired by David Hockney’s pool series, the color palette moves the campaign further into the summer. The menswear collection is characterized by earthy, masculine tones of khaki and gray, often highlighted with a touch of color. Fresh brights of electric blue, scarlet and bright forest green define the new womenswear.

 

Ready-to-wear takes a distinctly unbuttoned approach. Men’s sporty designs are crafted from weightless parachute-inspired fabrics and tailoring features light, luxe materials and soft constructions. For womenswear, sport and utility details meet perfectly undone tailoring, while feminine dresses are detailed with engineered pleats and asymmetric cut-outs, revealing sensual glimpses of skin.

 

Accessories continue this mood. Sartorial briefcases and document holders in fine, textured leather complete the menswear looks. Women’s bags are relaxed and in vibrant color, and effortlessly thrown over the shoulder. A laid-back iteration of the brand’s icon, the BOSS Bespoke bag, the new BOSS Bespoke Soft makes an appearance in a beautiful shade of red.

 

BOSS Menswear introduces Victor Nylander, whose youthful and modern masculinity is a seamless match for the new collection. In her second campaign for BOSS Womenswear following the 2016 holiday campaign, Frederikke Sofie brings a soft and feminine beauty, but with an undeniably modern attitude – the essence of this season’s BOSS woman.

LFWM AUTUMN/WINTER 2017 SHOW – TOM COPPENS

For Fall/Winter 2017 at Pitti Immagine Uomo 91, the Tim Coppens man and woman are living in apocalyptic times. The man is Max, a young New Yorker traveling to Europe for the first time, hoping for one last renegade adventure on his dirt bike before the oceans engulf the continents. The woman is Tequila, a girl with two long braids, a white bird symbolizing peace, and a white horse. They are rebellious, but nevertheless tuned into the world around them. Max finds Tequila and the story begins.

 

This is the concept behind Coppens’ most developed and personal collection to date– a homecoming to Europe for the Belgium-born designer after five years of showing in New York.

 

Elements of the characters’ rough, Mad Max-influenced aesthetic and raw, equestrian notes run through an otherwise refined men’s and women’s offering. The ribs of a jacket are custom made in Merino wool. A clean, ivory shearling coat has moto accents in the sleeves. Lettering reading  “Acid” is reworked and displayed on Italian mill spun Merino wool knits. The words “Never Ending Fun” are printed on a graphic of an H2O bomb exploding—the image is a reference to Robert Longo’s beautiful, haunting charcoal drawings of atomic explosions. New categories for women—Coppens women’s collection has doubled for Fall 2017, taking on a decidedly feminine appeal—include expanded dressing and skirting. Details are considered.

 

These clothes are personal—touches of rave culture, the skate scene, and social and political investment shows up—and filled with dark humor. A color palette of washed-out reds, blues, and yellows, as well as muted tans, ivories, military, blacks and greys is sophisticated and singular. A pair of old Vision shorts and the cover of Frank Oceans’ blonde come to mind.

The looks bring together classic Italian tailoring and technical, athletic precision with newfound ease.

There is a coolness and a toughness, but also a sensitivity—an awareness of construction, of materials, and still more, of what is going on in the greater world—at play.

Featuring a first look at a Fat Tire motorcycle boot created in collaboration with UAS (Under Armour Sportswear) – for which Coppens is executive creative director – and sunglasses made with Berlin-based eyewear brand Mykita.

LFWM AUTUMN/WINTER 2017 SHOW – XimonLee

GQ China is proud to present XIMONLEE at London Collections Men Autumn / Winter 2017. Marking GQ China’s ongoing collaboration at London Fashion Week Mens and sees XIMONLEE join the growing list of Chinese menswear brands to show internationally, highlighting the important of Chinese menswear in the global arena and London as the heart of men’s fashion.

 

Since graduating from Parsons with the Best Menswear Designer Award in 2014, Berlin-based Chinese born Korean designer Ximon Lee has been taking his collection to brand-new places. After winning the H&M Design Award in 2015 – the first menswear designer to do so – Ximon decided to start his own eponymous line XIMONLEE. Ximon’s meticulous and highly original work has since made a strong impact within the industry.

 

Ximon views each season as a study, the realization of a sustainable concept to be revisited for the next study after. XIMONLEE’s third study – AW17 “SHAME” – started with the Chinese symbol for “shame” (羞) which is essentially a combination of the symbols for ‘beauty’ (美) and ‘ugly’(醜) leading to the exploration of the lines between conscious and unconscious.

 

However “SHAME” serves more as a play on material memories – illustrated through hidden signals or messages. Whether covered with a tapered corset hiding the body or revealing that same body through engineered cut-aways. Or while masking the boy through clusters of beaded pearls on sheer panels.

 

A succession of deconstructed leather bras mixed with bonded velvet coats hinting at the leg through high slits. Or through a series of nude figures that are woven into bloodstain and aged bronze brocade.

 

study of “SHAME”:

 

nipple / PEARL | neck / CUT-AWAY | torso / SHEER | back / HARNESS  

 

Show Contact

ximonlee@tcs-uk.net

 

XIMONLEE Press Contact

press@ximonlee.com